MADISON, Wis.—Universities of Wisconsin President Jay Rothman today announced his proposal to increase tuition for resident undergraduates by 3.75 percent during the 2024–25 academic year, a rate similar to recent inflation.

Rothman also announced he has asked for an updated affordability review that will be available this fall. The 2022 review found that compared to peers, Wisconsin’s public universities were the most affordable in the Midwest.

“To maintain the excellent education our universities provide, I will be asking regents to approve a tuition increase similar to recent levels of inflation,” Rothman said. “Our universities are facing challenging economic realities, and students and parents should know that we plan to be good financial stewards. Maintaining our affordability advantage, especially compared to our peers, is a priority because we want more students to get access to the unlimited opportunities our universities provide.”

The total proposed average cost of attendance for resident undergraduates will increase approximately 3.8 percent when room and board costs are considered.

The proposal, which is scheduled to be considered by the full Board of Regents on Thursday, April 4, would increase tuition for the second straight year after 10 years of a tuition freeze.

Segregated fees will increase on average $74 per year. Seven universities are proposing an increase on top of the 3.75 percent to fund specific needs such as academic advising, financial aid, and faculty hiring in high-demand programs.

“We know that investing in a degree from one of our 13 universities pays off – not only in career earnings, but also in opportunities,” Rothman said. “Our universities provide an education that opens doors and helps our students discover their potential. Our students are being educated to fill jobs that do not yet exist, which is critical in a world that is changing drastically due to technological advancements.”

Rothman said he announced the tuition and fee proposal now so that students and parents have adequate time to plan. He also encouraged students to file a Free Application for Federal Student Aid (FAFSA) form to see if they are eligible for financial aid.

The proposed resident undergraduate tuition and segregated fees for each university in 2024–25 are as follows:

UW-Eau Claire: $9,643

UW-Green Bay: $8,700

UW-La Crosse: $9,896

UW-Madison: $11,604

UW-Milwaukee: $10,398

UW Oshkosh: $8,532

UW-Parkside: $8,271

UW-Platteville: $8,425

UW-River Falls: $8,824

UW-Stevens Point: $9,049

UW-Stout: $9,386

UW-Superior: $8,813

UW-Whitewater: $8,406


The Universities of Wisconsin serve more than 162,500 students. Awarding nearly 37,000 degrees annually, these 13 public universities are Wisconsin’s talent pipeline, putting graduates in position to increase their earning power, contribute to their communities, and make Wisconsin a better place to live. Nearly 90 percent of in-state Universities of Wisconsin graduates stay in the state five years after earning a degree. The universities provide a 23:1 return on state investment. The Universities of Wisconsin also contribute to the richness of Wisconsin’s culture and economy with groundbreaking research, new companies and patents, and boundless creative intellectual energy. Learn more at

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Mark Pitsch Universities of Wisconsin (608) 265-3419