MADISON— KnowHow2GO Wisconsin and EdVest announced today they have partnered to sponsor a video contest for Wisconsin students grades in 7-10 in honor of Higher Education Day. Students will dramatize in a short video of their creation one of KnowHow2GO’s “Four Steps” to college:

  1. Be a pain – Tell everyone you know that you’re going to college and need their help.
  2. Push yourself – Study hard and get good grades.
  3. Find the right fit – Find out what kind of school is the best match for you and your career goals.
  4. Put your hands on some cash – If you think you can’t afford college, think again. There’s lots of aid out there.

Contest winners will receive EdVest scholarships of up to $1,000 and winning videos will be available for viewing on the EdVest, KnowHow2GOWisconsin and Higher Education Day websites. Winners will be announced in January. For contest rules and entry form, please visit

Launched in November 2007, KnowHow2GOWisconsin aims to turn students’ college dreams into action by providing the resources they require to succeed in their path to postsecondary education. The campaign was formed as a partnership between the Wisconsin Department of Public Instruction, the University of Wisconsin System, the Wisconsin Technical College System, and the Wisconsin Association of Independent Colleges and Universities.

EdVest, Wisconsin’s official college savings program, helps families across the state invest for one of their most important financial goals – their children’s education.  The program is administered by the Wisconsin Office of the State Treasurer and is managed by Wells Fargo Funds Management, LLC.  The EdVest plan provides a flexible yet structured way to save for future higher education expenses. Participating in the program can help put parents in a better position to choose the best school for a student, while minimizing loans and student debt. These plans also provide important state and federal tax benefits.

Media Contact

David Giroux UW System (608) 262-4464