Standard Job Description

A standard job description describes work at a high level and connects UW job titles to similar job titles in the market. It is a general set of responsibilities, without regard to any specific employee, that describes the work an employee performs and their role and impact to the organization.

Salary information for jobs outside of salary ranges 15-35 is located on the UW System Compensation Appendices webpage.

Title Details
Job TitleChief Marketing Officer (Inst) (B)
Job CodeCM084
Salary Grade31
Family NameCommunications and Marketing
Sub Family NameMarketing
Job Overview
Job SummaryDevelops, implements, and evaluates brand and marketing strategy for the institution. Directs development and implementation of marketing operations, ensuring consistent branding in support of institutional marketing goals
Job Responsibilities
  • Directs strategic planning initiatives and establishes department objectives to ensure appropriate use of financial, administrative, and staffing resources and alignment with the strategic plan
  • Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
  • Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
  • Builds brand identity and awareness for the institution among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
  • Develops comprehensive marketing plans for the institution and its units that encourage research-based, market-driven programming as well as outcome evaluation including cost and effectiveness measures for marketing initiatives
  • Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
Additional Information
FLSA ExemptExempt
Education*Bachelor's Degree - Preferred Minimum

*All preferred education can be fulfilled with comparable experience, unless education is listed as required for the job.

Scaled Jobs in the Library

The title and salary structure continues the idea of creating additional job titles for some jobs found systemwide or university-wide based on a small, medium, and large designation. We call this scaling. If there is a scaled job available, universities should choose that job for their employees.

  • Scaling is not title progression.
  • Scaling is a type of further refining the market pricing for a job.
  • For example,


    TTC Title


    Athletics Assoc Dir


    Athletics Assoc Dir (B)


    Athletics Assoc Dir (C)


Institution Scale
System A – no ( )
Milwaukee A – no ( )
Eau Claire (B)
La Crosse (B)
Oshkosh (B)
Platteville (B)
Stevens Point (B)
Stout (B)
Whitewater (B)
Green Bay (C)
River Falls (C)
Parkside (C)
Superior (C)

Scale is based on the size and budget of a university.


(Inst) typically designates institution-wide or systemwide scope and a non-institution version of the same job title typically indicates use at a School/College/Division/Department-level.

Minimum Education Requirements

The minimum preferred education represent the systemwide shared minimum elements of each job description. When posting for an open position, universities can add additional requirements or preferences to their specific recruitment.

[updateD NOVEMBER 1, 2021]