The Office of Public Affairs & Communications (OPAC) assists in communicating the President’s vision for the University of Wisconsin System, serves as a primary point of contact for news reporters, manages the UW System’s web presence and digital content, and produces a variety of print and online publications to serve both internal and external audiences.


Promote, coordinate, and advance the mission and value of the University of Wisconsin System.

Our Approach

We promote a common structure and consistent approach to communications and external relations to facilitate a positive association with the University of Wisconsin System identity and brand as well as an overall vision for the UW System. We do this through:

  • Media relations
  • Strategic communications
  • Digital media services
  • Graphic design services
  • Web content management tools, training, and distribution platform administration
  • Web governance