New Brand, New Look: Universities of Wisconsin

We have launched a new “Universities of Wisconsin” brand in place of “University of Wisconsin System” as the preferred way to describe our universities. This new brand reinforces the role our Universities of Wisconsin have in providing a network of opportunities to make a difference.

We have provided new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, to support this new brand. Additional changes will be released as they are approved, and these pages will change frequently.

If you have questions, please email the Office of Public Affairs and Communications.

Who We Are

The Universities of Wisconsin are a constellation of 13 public universities making Wisconsin future ready, for all.

Our unique and individual universities are part of a collective network and respected brand, offering Wisconsin exceptional value in public higher education.

The people and communities of Wisconsin take pride in their public universities. The Universities of Wisconsin have built a reputation upon the four pillars of quality, access, affordability, and service. Our students, faculty, staff, alumni, and many stakeholders all play a role in representing and enhancing our brand identity in classrooms and in communities.

The core of the Universities of Wisconsin mission is the ‘Wisconsin Idea’ – a century-old notion that defines and inspires us. Pursuing our charge to improve the human condition, the Universities of Wisconsin change countless lives through education and outreach, innovation that drives productivity, and groundbreaking research.

Learn more about the Universities of Wisconsin.

Pride and Opportunity – Our Brand Foundation

Pride and Opportunity are strong shared values driving the Universities of Wisconsin brand.

  • Pride. As Wisconsinites, we take pride in the Universities of Wisconsin where innovation takes shape…and takes flight.
  • Opportunity. The Universities of Wisconsin offer dynamic opportunities to meet the needs and aspirations of students, families, employers, and the people of Wisconsin. Together, we are expanding the horizons of what’s possible…and making it happen.

As the state’s primary magnet for developing and retaining talent, the Universities of Wisconsin provide solutions to Wisconsin’s most pressing needs while providing the foundation for economic prosperity, opportunity, and a high quality of life.

Brand Hierarchy

Get an overview of Universities of Wisconsin brand architecture and learn about our core brand.

Brand Hierarchy

Visual Identity

Look and feel is key! Access our logo, mark, word mark, brand colors, and typography.

Visual Identity

Writing Style Guide

Our writing style guide will help you write with our unique voice and tone. You will also find usage guidelines, such as correct capitalization, spelling, and abbreviations.

Writing Style Guide