New Brand, New Look: Universities of Wisconsin

We have launched a new “Universities of Wisconsin” brand in place of “University of Wisconsin System” as the preferred way to describe our universities. This new brand reinforces the role our Universities of Wisconsin have in providing a network of opportunities to make a difference.

We have provided new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, to support this new brand. Additional changes will be released as they are approved, and these pages will change frequently.

If you have questions, please email the Office of Public Affairs and Communications.

Key components of the visual identity of the Universities of Wisconsin core brand are graphics, colors, and typography. The brand graphics, including the logo, mark, and seal, play a vital role in representing the Universities of Wisconsin as a whole, including the Board of Regents and Office of the President.

The Universities of Wisconsin graphics – including the logo, mark, word mark, constellation map, and seal – are the property of the UW System Administration and the Board of Regents. Any use by organizations not directly involved with the Universities of Wisconsin must receive approval from the Office of Public Affairs & Communications.