Primary Color Palette
System Red is our logo color. Most layouts should only use the primary color palette that consists of red and gray. Tints and shades of each color is acceptable except for System Red which tints to pink. Please don’t use pink.
UW System Red
PMS 194 C
#990033
C=26 M=100 Y=74 K=23
R=153 G=0 B=51
Dark Red
PMS 7421 C
#691C32
C=38 M=93 Y=62 K=45
R=105 G=28 B=50
Light Gray
PMS 4 C
#bbbbbb
C=27 M=22 Y=22 K=0
R=187 G=187 B=187
Dark Gray
PMS 10 C
#606060
C=60 M=52 Y=52 K=25
R=96 G=96 B=96
Secondary Color Palette
The primary palette can be supplemented by a set of rich secondary colors. When used as part of our core brand, secondary colors are to be used sparingly and only to help convey meaning in your content. For example, comparing complex data in charts and graphs is an appropriate use of the secondary color pallet. Headings and body copy are not. Stay within these hues and only use if necessary.
Purple
PMS 519 C
#5c2b59
C=76 M=94 Y=38 K=0
R=101 G=59 B=103
Green
PMS 582 C
#939408
C=11 M=0 Y=100 K=43
R=147 G=148 B=8
Teal
PMS 5473 C
#006469
C=83 M=0 Y=30 K=56
R=0 G=100 B=105
Orange
PMS 152 C
#f7921e
C=0 M=51 Y=100 K=0
R=247 G=146 B=30
Gold
PMS 4515 C
#cdb97d
C=0 M=8 Y=47 K=23
R=205 G=125 B=125
Blue
PMS 541 C
#003e6b
C=100 M=58 Y=9 K=46
R=0 G=62 B=107
Yellow
PMS 7406 C
#f1c400
C=7 M=21 Y=100 K=0
R=241 G=196 B=0
Light Blue
PMS 5425 C
#7a99ac
C=55 M=31 Y=25 K=0
R=122 G=153 B=173