The Office of Public Affairs & Communications (OPAC) assists in communicating the President’s vision for the University of Wisconsin System, serves as a primary point of contact for news reporters, manages the UW System’s web presence and digital content, and produces a variety of print and online publications to serve both internal and external audiences.
Promote, coordinate, and advance the mission and value of the University of Wisconsin System.
We promote a common structure and consistent approach to communications and external relations to facilitate a positive association with the University of Wisconsin System identity and brand as well as an overall vision for the UW System. We do this through:
- Media relations
- Strategic communications
- Digital media services
- Graphic design services
- Web content management tools, training, and distribution platform administration
- Web governance