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Prove It Is You, Twice: Why Multi-Factor Authentication Matters

April 30, 2026

A strong password used to feel like enough. Today, it is not. Data breaches, phishing attacks, and password-guessing tools mean that even a well-built password can end up in the wrong hands. The reality is that passwords get stolen all the time, and most people never know until something goes wrong.

Multi-factor authentication, often called MFA or two-step verification, adds a second layer of protection. Even if someone steals your password, they still cannot get into your account without that second step. It is one of the simplest and most effective ways to keep an account secure.

What Multi-Factor Authentication Actually Is

MFA asks you to provide two forms of identification when you log in. The first is your password, which is something you know. The second is usually a code sent to your phone, a push notification from an authenticator app, or a physical security key, which is something you have. Both are needed to get in.

Why It Matters

Passwords are exposed in breaches, captured through phishing, and guessed by automated tools every day. If your password is the only thing standing between an attacker and your account, you are one bad day away from a problem. MFA changes that.

It also protects more than just you. A university account is connected to student records, financial systems, research data, and internal communications. A compromised account does not only affect the person it belongs to. It can put colleagues, students, and the entire university at risk.

The best part is that it is easier than most people expect. Setting it up takes a few minutes, and the daily experience is just a quick approval on your phone. After a day or two, it becomes second nature.

How to Get Set Up

A few steps cover most situations:

  • Start with your university account, since your institution likely requires or offers MFA already.
  • Use an authenticator app like Microsoft Authenticator or Google Authenticator, which are more secure than text message codes.
  • Set up backup methods, including a backup phone number or recovery codes, in case you lose access to your primary device.
  • Turn on MFA for personal accounts too, especially email, banking, and social media.
  • Keep your phone secure with a screen lock and current software, since it now acts as your second factor.

Common Questions

If you lose your phone, the Help Desk can temporarily reset your MFA so you can regain access and set up a new device. Many systems remember your device for a period of time, so you will not be prompted on every login. Text message verification is better than nothing, but an authenticator app is more secure because text messages can be intercepted while app-based codes cannot.

Reporting and Help

If something feels off, report it to your campus IT help desk as soon as possible. The sooner it’s reported, the easier it is to contain. You can find contact information for your campus help desk here: Universities of Wisconsin (UW System) – IT Help Desks Contact Information.

Bottom Line

A password alone is not enough anymore. A few extra seconds at login can save you weeks of recovery from a compromised account. If your accounts do not have MFA turned on yet, today is a good day to fix that.

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Universities of Wisconsin
Ed Murphy
Associate Vice President for Information Security and Chief Information Security Officer
Office of Information Security
780 Regent Street, Suite 300
Madison, WI 53715

emurphy@uwsa.edu

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