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The Universities of Wisconsin are a premier system of public higher education serving more than 162,000 students. Awarding nearly 37,000 degrees annually, the universities are Wisconsin’s talent pipeline, putting graduates in position to increase their earning power, contribute to their communities, and make Wisconsin a better place to live. Through a constellation of 13 universities statewide, the Universities of Wisconsin are a tremendous academic, cultural, and economic resource for Wisconsin, the nation, and the world.

The Universities of Wisconsin Administration assists in establishing policies, planning the programmatic financial and physical development of the Universities. UWSA supports the Universities in delivering transformative educational outcomes and research that expands the boundaries of knowledge. We work to extend the value of our universities beyond the boundaries of the campuses, seeking to enhance the quality of life for all in Wisconsin and beyond, in fulfillment of the Wisconsin Idea.

The Office of Public Affairs & Communications (OPAC) assists in communicating the President’s vision for the Universities of Wisconsin, serves as a primary point of contact for news reporters, manages the UW System’s web presence and digital content, and produces a variety of print and online publications to serve both internal and external audiences. Promote, coordinate, and advance the mission and value of the Universities of Wisconsin.

This position will work with the Office of Public Affairs & Communications, as well as with the Office of Learning and Information Technology (OLITS), UW System Administration (UWSA) website managers and editors, and other programs as deemed necessary. Position responsibilities include website training and user administration; maintaining and enforcing UWSA website policies; helping ensure OPAC website content is current as well as ensuring that all content on the UW System public website and the UWSA intranet is current and continually managed.

This position also supports broad website goals to manage and coordinate the content between various UW System websites to ensure that the content aligns with the UW System’s mission and values; and continually improve UWSA digital content via analytics. This position reports to UWSA’s Internal Communications Manager.

Website Administration & Maintenance

  • Co-lead web governance and administration of the UWSA website, working with OPAC communications and creative staff, IT, web editors, and publishers.
  • Work with OPAC creative lead to ensure website is properly branded.
  • Ensure website content is current and programs properly maintain their webpages.
  • Help ensure OPAC website content is current.
  • Other administration and maintenance tasks as needed.

Training, Facilitation, and Outreach

  • Train Content Management System (WordPress) editors and administer user permissions.
  • Help write and maintain user guides for editors about WordPress features.
  • Respond to editors/user questions and assist with content coordination where needed.
  • Promote user-centered, accessible practices, monitor, and communicate legal issues when they arise.
  • Communicate website information architecture to ensure structure and style/brand is followed.
  • Build and maintain relationships with website managers and editors.
  • Gather and coordinate new project intake by consulting with stakeholders, investigating user needs, and assessing current interfaces.
  • Collaborate with technologists and website designers to facilitate the creation of new WordPress features.
  • Help plan projects, manage timelines, and communicate with partners throughout the life cycle of projects.

Web Analytics

  • Set up and train WordPress editors on currently used web analytic tools.
  • Review web analytics to understand user behavior and help website managers identify opportunities for improvement.
  • Synthesize research results, develop recommendations, and advocate for users based on quantitative and/or qualitative evidence.
  • Develop personas, use cases, user stories, and journeys to support the design and development process.
  • Promote ongoing user research and usability testing to continuously seek feedback from users.


  • Associate degree
  • A minimum of four years of experience in user research, user experience design, content strategy, and/or user interface design.
  • Experience with Google Analytics, SEO, HTML/CSS, web content management systems.
  • Ability to understand the technical underpinnings of websites and applications (e.g., HTML, CSS, JavaScript, jQuery, frameworks, databases) and to collaborate effectively with technologists.
  • Experience with collaborative, iterative design, and development.
  • Experience with creating a variety of user experience or service design deliverables (e.g., information architecture, sitemaps, wireframes, prototypes, service blueprints, content strategies, and project documentation).
  • Experience working with complex user needs and organizational requirements in team environments, as well as managing multiple projects simultaneously with different deadlines and a diverse set of stakeholders.


  • Bachelors degree
  • Experience with WordPress content management System.
  • Experience working as a team lead on web-related projects involving both content and technical issues with staff involved in web, communications, and information technology.
  • Experience working with diverse populations in higher education (students, faculty, staff, parents, alumni, donors, etc.).


Inclusive Excellence is a source of strength, creativity, and innovation for Universities of Wisconsin. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the Universities of Wisconsin community.  We commit ourselves to the pursuit of excellence in teaching and learning, research, scholarship, creative activity, community service, and diversity as inextricably linked goals.

Universities of Wisconsin fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who serve the State of Wisconsin and the public good.

Universities of Wisconsin is required to conduct a criminal background and sexual harassment check for the selected finalist prior to employment.

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e., a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of employer sponsorship) on or before the effective date of appointment.

The office location is 1764 Van Hise Hall, 1220 Linden Drive, Madison, WI 53706.  An in-office requirement is expected three days per week and two days may be worked off-site/remote.  Telecommuting agreements are subject to change at any time. 

The (working title) Web Coordinator is a full-time, salaried, exempt, academic staff position. The official title: Communications Specialist, job code: CM004.Well-qualified candidates can expect a starting annual salary within a range of $60,000.00 – $69,600.00 commensurate with the candidate’s education, related experience, and qualifications.

Universities of Wisconsin employees receive an excellent benefits package. To learn more about the benefits package, review the Faculty, Academic Staff & Limited Appointees. Please see this link for total compensation information: UW System Health & Retirement Contributions Estimator.

To ensure full consideration, please submit application materials as soon as possible. Applicant screening will begin immediately and be ongoing through Sunday, June 16, 2024. However, applications may be accepted until the position has been filled.

  1. Go to the UWSA Applicant Portal to submit your materials online and select the appropriate applicant portal, either External Applicants or Internal Applicants and click on the position title that you want to apply for.
  2. To receive full consideration, applicants are required to apply online and provide:
  • Resume (PDF Format)
  • Cover letter addressing your experience and education as it applies to all minimum and preferred qualifications (PDF Format)
  1. Submit your application.

If you need to request an accommodation because of a disability, you can find information about how to make a request by contacting

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran, and other bases as defined by federal regulations and UW System policies.  We promote excellent through diversity and encourage all qualified individuals to apply.

Questions may be addressed at: