Zuse Content Management System (CMS) users are UW System staff who use wisconsin.edu websites and other UW System Administration websites to share information and communicate with internal and external audiences.


  1. Abide by policies established by the Web Governance Committee. Ensure all posted content reflects the integrity of the UW System and abide by consistency standards.
  2. Create and maintain content that supports UW System’s mission by informing and engaging stakeholders.
  3. Create and maintain content that is ADA compliant and meets all federal laws, as well as Board of Regent and web governance policies.
  4. Review site regularly and track community site metrics in Site Improve to ensure content is engaging, consistent, relevant, timely, current, and accurate.
  5. Develop and implement short- and long-term content plans that include a clearance and review process within the respective department/office/unit to ensure all posted content has the appropriate management approval and contains no errors.
  6. Routinely eliminate, update, or revise content that is outdated, redundant, or trivial.
  7. Provide feedback to the Web Governance Committee on the efficacy of current policies, processes, standards, and guidelines. Request additional guidance or changes when necessary.
  8. Bring any web management or technical issues to the attention of the Digital Content Coordinator in a timely manner.
  9. Coordinate with the Digital Content Coordinator to continuously improve efficiency and performance of web content.
  10. Use SiteImprove and other approved quality assurance tools and services on a weekly basis to update and improve website content and organization.
  11. Participate in an annual audit of departmental websites.
  12. Work with the Digital Content Coordinator to measure progress, identify areas of improvement, and set short and long-term goals.
  13. Actively share web content with appropriate internal and external customers.
  14. Coordinate with other internal departments/CMS users to eliminate redundant or confusing navigation and information.
  15. Bring timely requests to the governance committee.
  16. Attend regularly scheduled trainings and informational meetings provided by the Digital Content Coordinator in order to stay current with new developments and standards as they are implemented across UWSA.