All modifications to the logo for sub-brand material or otherwise is required to be cleared through UW System Office of Public Affairs & Communications to ensure it meets branding requirements. New projects and initiatives should always consult with the UW System Office of Public Affairs & Communications for help with brand extension creation and planning.

The UW System logo should not change dimension, be cut apart, or have the font changed. Choose the logo style that fits best into the design—see page 4 for vertical and horizontal layouts. The logo should always appear large enough for “University of Wisconsin System” to be legible. Never use a file that is too small for the rendered size so the logo appears pixelated. The color of the logo should remain UW System Red. When the logo is used on a dark background it is acceptable for the logo to be reversed out, or be in white. In one or two color pieces, logo should be reversed out, or printed in the color of the body copy.

stretched logo 1

Do not stretch element size

distorted logo

Do not distort the logo

stretched logo 2

Do not stretch or distort

pink logo

Do not change the colors