Core components to the UW System brand and identity are the logo and seal. The UW System logo and seal play a vital role in representing the entire UW System, including the Board of Regents and president. Both are trademarked and are the property of the UW System Administration and the Board of Regents. Any use of the logo or seal must receive approval from the Office of University Relations.


All modifications to the logo for sub-brand material or otherwise is required to be cleared through UW System University Relations to ensure it meets branding requirements. New projects and initiatives should always consult with the UW System University Relations for help with brand extension creation and planning.


The UW System seal represents the long-standing relationship between the state of Wisconsin and its public universities. The seal is reserved as an official ceremonial mark to be used in media or communications from the Office of the President on materials such as:

  • Official documents
  • Awards and certificates
  • Events sponsored by the Office of the President
  • Legal documents
  • Stationery watermark, or other media sponsored by the Office of the President

For digital versions of the seal, please contact University Relations. Please note that all uses of the seal are required to have approval from the Office of the President as well as University Relations.