UW System Red

This is the UW System’s primary brand color.

Pantone 194 | #990033 | rgb (153, 0, 51)

UW System primary color

Primary Color Palette

Primary color palette

Primary Color Palette Extended

Primary color palette extended

Secondary Colors

Secondary colors are suggestions for pieces that fit into the brand extension categories in our style guide brand hierarchy. If you think your project classifies as a brand extension, please reach out to us. Unless you think what you are working on fits into that category, we ask that you stick to our primary colors.

Secondary Color Palette

secondary color palette

Secondary Color Palette Extended

secondary color palette extended

Tints

tints