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NEWSLETTER: Vol. 5, No. 3 , December 15, 1999

New LTDC Logo Designed by UW-Stevens Point Students

New LTDC logoThis winter, the Learning Technology Development Council (LTDC) of the UW System is proud to show off its new logo, designed by Theresa Krause, Jon Tereba, and Jessie Zinda of UW-Stevens Point. All three designers-in-training are students of Assistant Professor Hillary Warren, who teaches in the Division of Communication. The LTDC invited students in Professor Warren's desktop publishing class to submit designs to replace the old council logo. Approximately twenty-five designs were reviewed, and the logo you see here was selected as the winner. As part of the selection process, five designs were culled from the intial twenty-five by Office of Learning and Information Technology staff members Hal Schlais, Glenda Morgan, and Jennifer Smith. These "leading contenders" were then presented to the LTDC membership for a vote at the group's November meeting. Voters overwhelmingly chose the mouse design by Krause, Tereba, and Zinda. The logo has a clean, professional look yet is also visually appealing and a touch playful with the curving line of the mouse cord and the lowercase lettering.

Other students in Warren's class also submitted fine work, however. To recognize the efforts of all class members and express appreciation for the new logo, UW System will provide Prof. Warren's class with a subscription to Print, a graphic design magazine, and a scanner.

Students from the class were asked to comment on the process of creating designs for a real client, rather than for hypothetical class projects. The majority of respondents wrote that designing for an actual client made the process more exciting and the need to focus clearly on expressing the organization's message all the more crucial. Here are some excerpts from class members' comments:

  • "I think that designing a project for an actual client was a good experience for the class. It gave everyone a chance to see what designing in a professional field is like. In classes you normally only have to adhere to the teacher's standards, [whereas] when we were designing for LTDC we had to take into account who they were and what kind of message they would want their logo to convey." (Tammy Vieau)
  • "I was more motivated for this assignment and more careful about conveying a message, because I wanted my logo to be the one the client used and, in order to do that, I needed to convey a message that would pertain to the client's audience." (Lindsay Turnquist)
  • "Knowing that the logo we created could possibly be used by a company helped to motivate a majority of the class to do a good job... It was nice knowing that our logos were going to be looked at by the actual client." (Jaime Lang)
  • "[Designing for the LTDC] definitely differed from designing only for class purposes...Designing for an actual client was fun and definitely motivated me to think and work harder." (Beth Hoffman)

In the end, then, both parties have benefitted from their collaboration; the LTDC has a new logo to display, and Hillary Warren's students have now worked for an actual client and have earned some equipment for their classroom in the process. The LTDC thanks all of Professor Warren's students for their work.

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