In response to a specific recommendation contained in the Interim Report of the Wisconsin Joint (UWS-ECB) Radio Study Committee, the Board of Regents adopts the University of Wisconsin System Position Statement on Radio Broadcast Stations, dated May 7, 1981, and authorizes the System President to transmit the Position Statement to the Wisconsin Educational Communications Board.
“The broadcast facilities and resources of the University. . . shall be so utilized as to advance the educational purposes of the University and serve to the fullest extent the interests and needs of the people of the state.”
– University of Wisconsin Board of Regents, January 1960
It is the premise of this paper that a University of Wisconsin System position statement on radio broadcasting, with regard to use of and plans for University of Wisconsin System stations, would be helpful to discussions of long-range planning, deliberations of study committees, and coordination of internal and external relationships.
In formulating a position statement, the first issue might be whether the University of Wisconsin System intends to continue operating radio stations. If the answer were negative, it would then become necessary to develop mechanisms for divestiture. If the position were positive, it would then be useful to develop a statement relating to administration, categories of stations, programming/operations, and oversight/coordination.
This paper assumes continued operation of University of Wisconsin System radio stations.
Statement of Purpose
The purpose of the following statement is to provide information regarding future plans of and prospects for the radio stations licensed to the Board of Regents and operated by University of Wisconsin System Institutions.
These stations are integrally associated with their sponsoring institutions and with the communities they serve. Students, institutional administrators, and professional staff who direct these activities, combine efforts in pursuit of service, training, and outreach. The University of Wisconsin System Administration will continue to coordinate and assist the stations’ endeavors in these areas.
University of Wisconsin System radio stations, with the concurrence of institutional administrators, and in keeping with Federal Communication Commission rules and regulations, are encouraged to propose and implement plans and procedures designed to enhance their service responsibilities to communities and institutions in which they are located.
Radio One-Radio Two
Extension of the Radio One-Radio Two dual programming service (Radio One: News and Information; Radio Two: Music and Arts) to areas other than Madison, is a desirable means of providing optimal public radio services to residents of the state.
To this end, the feasibility of consolidated Radio One-Radio Two programming services will be explored in Milwaukee and La Crosse. Such arrangements would contemplate joint programming and operation of University of Wisconsin System public radio station WUWM-FM and Educational Communications Board (ECB) public radio station WHAD-FM in the Milwaukee area; and University of Wisconsin System public radio station WLSU-FM and ECB public radio station WHLA-FM in La Crosse.
Other University of Wisconsin System stations wishing to modify or expand their present services in accord with public radio criteria (CPB-qualified) or the Radio One-Radio Two concept, or both, should be encouraged to do so.
Statewide Program Service
The University System, recognizing the need for statewide public radio service, will provide programming and promotion for such service through contract between University Extension, operating WHA-AM in Madison, and the ECB. Concurrently, the ECB and the University System should explore the extent to which the feasibility of University stations could provide locally oriented program service to various regions of Wisconsin via ECB transmitters.
The appendix to this document may be obtained from the Office of the Secretary of the Board of Regents.
History: Res. 2389 adopted 5/8/81.