{"id":63,"date":"2024-09-09T08:30:03","date_gmt":"2024-09-09T13:30:03","guid":{"rendered":"https:\/\/www.wisconsin.edu\/brand-style-guide\/?page_id=63"},"modified":"2024-09-09T08:58:04","modified_gmt":"2024-09-09T13:58:04","slug":"logo-mark-seal","status":"publish","type":"page","link":"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/logo-mark-seal\/","title":{"rendered":"Brand Graphics"},"content":{"rendered":"\n\t\t\t\t\t<div id=\"cfct-build-63\" class=\"cfct-build grid\">\n\t\t\t\t\t\t<div class=\"row\"><div class=\"col-md-12 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-notice\">\n\t\t\t\t<div class=\"alert alert-info cfct-mod-content\"><h4>New Brand, New Look: Universities of Wisconsin<\/h4>\n<p>Our new &#8220;<strong>Universities of Wisconsin<\/strong>&#8221; brand<\/a> replaces the &#8220;University of Wisconsin System&#8221; as the preferred way to describe our universities. This new brand reinforces the  Universities of Wisconsin constellation of 13 Universities.<\/p>\n<p>Our new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, will help you adopt this new brand in your communication.<\/p>\n<p>If you have questions, please <a href=\"mailto:universityrelations@wisconsin.edu\">email the Office of Public Affairs, Communications &amp; Branding<\/a>.<\/p>\n<\/div>\n\t\t\t<\/div><\/div><\/div><div class=\"row\"><div class=\"col-md-3 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-module-loop-subpages\">\n\t\t\t\t<div class=\"\"><div class=\"cfct-mod-content menu-cfct-module-62f9a08bd0822b393189f0bbdfe9f42e-container\">\n    <nav >\n        \n\t\t\t\t\t<ul class=\"cfct-module-loop-subpages menu nav\">\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/logo-mark-seal\/\">Brand Graphics<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/colors\/\">Brand Colors<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/typography\/\">Typography<\/a><\/li>\n\t\t\t\n\t\t\t\t\t<\/ul><!-- \/cfct-module-loop-subpages menu nav -->    <\/nav>\n<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module uwsa-callout\">\n\t\t\t\t<div class=\"cfct-mod-content callout standard grey-bg\">\n    <h3 class=\"cfct-mod-title\">Download Files<\/h3><p>Download ZIP files contain PNG and Adobe Illustrator files.<\/p>\n<p><span class=\"doc-icon\"><a class=\"doc-type zip\" href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/download\/UW-logo.zip\" target=\"_blank\">Logo<span class=\"sr-only\"> zip<\/span><\/a><\/span>\r\n<\/p>\n<p><span class=\"doc-icon\"><a class=\"doc-type zip\" href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/download\/UW-Mark.zip\" target=\"_blank\">Mark<span class=\"sr-only\"> zip<\/span><\/a><\/span>\r\n<\/p>\n<p><span class=\"doc-icon\"><a class=\"doc-type zip\" href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/download\/UW-Wordmark.zip\" target=\"_blank\">Word Mark<span class=\"sr-only\"> zip<\/span><\/a><\/span>\r\n<\/p>\n<p><span class=\"doc-icon\"><a class=\"doc-type zip\" href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/download\/Constellation-files.zip\" target=\"_blank\">Constellation Map<span class=\"sr-only\"> zip<\/span><\/a><\/span>\r\n<\/p>\n<p><span class=\"doc-icon\"><a class=\"doc-type zip\" href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/download\/CoBranded-Logos.zip\" target=\"_blank\">Logo Co-Branded with Universities<span class=\"sr-only\"> zip<\/span><\/a><\/span>\r\n<\/p>\n<\/div>\n\n\t\t\t<\/div><\/div><div class=\"col-md-9 cfct-block\">\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><h2>Logo<\/h2>\n<ul>\n<li>All modifications to the logo for sub-brand material or otherwise <strong>must be approved<\/strong> by the <a href=\"mailto:universityrelations@uwsa.edu\">Office of Public Affairs, Communications &amp; Branding<\/a>\u00a0to ensure the logo meets branding requirements.<\/li>\n<li>New units, projects, and initiatives <strong>must consult<\/strong> with the\u00a0 Office of Public Affairs , Communications &amp; Branding for help with brand placement within the brand architecture.<\/li>\n<li>For UWSA, an office name <strong>IS NOT ALLOWED<\/strong> to be incorporated with the logo for the production of branded merchandise (such as apparel. promotional items).<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-no-border alignleft wp-image-313 size-large\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color-e1725889687941-1024x273.png\" alt=\"Universities of Wisconsin logo\" width=\"1024\" height=\"273\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color-e1725889687941-1024x273.png 1024w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color-e1725889687941-300x80.png 300w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color-e1725889687941-768x205.png 768w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color-e1725889687941-1536x410.png 1536w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-logo-color-e1725889687941-2048x546.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module cfct-divider\">\n\t\t\t\t<hr class=\"\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><h2>Mark<\/h2>\n<ul>\n<li>The logo can be used as a mark by isolating the &#8220;UW state outline&#8221; from the typeface, provided that there is adequate reference to the Universities of Wisconsin elsewhere in your document.<\/li>\n<li>This mark can be used as a graphic element to enhance the layout of your document or it can be used as a way to incorporate branding.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-no-border alignleft wp-image-316 size-medium\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color-288x300.png\" alt=\"Universities of Wisconsin mark (UW inside of an outline of the state of Wisconsin)\" width=\"288\" height=\"300\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color-288x300.png 288w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color-982x1024.png 982w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color-768x801.png 768w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color-1473x1536.png 1473w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Mark-color-1964x2048.png 1964w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a><\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module cfct-divider\">\n\t\t\t\t<hr class=\"\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><h2>Word Mark<\/h2>\n<p>The &#8220;Universities of Wisconsin&#8221; portion of the logo can be used as a word mark by isolating the typeface. This word mark can be used as a graphic element to enhance the layout of your document or it can be used as a way to incorporate branding.<\/p>\n<p><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-no-border alignleft wp-image-319 size-large\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color-1024x85.png\" alt=\"Universities of Wisconsin word mark\" width=\"1024\" height=\"85\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color-1024x85.png 1024w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color-300x25.png 300w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color-768x64.png 768w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color-1536x128.png 1536w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/UW-Wordmark-color-2048x170.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module uwsa-callout\">\n\t\t\t\t<div class=\"cfct-mod-content callout standard grey-bg\">\n    <h3 class=\"cfct-mod-title\">Usage Guidelines<\/h3><ul>\n<li><strong>Do not alter the logo, mark, or word mark. <\/strong>The images should not change dimension or color.<\/li>\n<li>The logo and word mark should always appear large enough for the \u201cUniversities of Wisconsin\u201d to be legible. Never use a file that is too small for the rendered size so the image appears pixelated.<\/li>\n<li>The color of the logo, mark, and word mark should remain the primary brand color. When the logo is used on a dark background, it is acceptable for it to be reversed out or in white. In one- or two-color pieces, the logo should be reversed out or printed in the color of the body copy.<\/li>\n<\/ul>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module cfct-divider\">\n\t\t\t\t<hr class=\"\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><h2>Constellation Map<\/h2>\n<p>Use the constellation map as a graphical element to represent the constellation of Wisconsin&#8217;s 13 public universities.<\/p>\n<p><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-no-border alignleft wp-image-317 size-medium\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray-232x300.png\" alt=\"Map of wisconsin showing the locations of our 13 universities\" width=\"232\" height=\"300\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray-232x300.png 232w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray-791x1024.png 791w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray-768x994.png 768w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray-1187x1536.png 1187w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/10\/Constellation-gray-1583x2048.png 1583w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/><\/a><\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module cfct-divider\">\n\t\t\t\t<hr class=\"\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><h2>Seal<\/h2>\n<p>The UW System seal represents the long-standing relationship between the state of Wisconsin and its public\u00a0universities.\u00a0The seal is reserved as an official ceremonial mark to be used in media or communications from the Office of the\u00a0President on materials such as:<\/p>\n<ul>\n<li>Official documents<\/li>\n<li>Awards and certificates<\/li>\n<li>Events sponsored by the Office of the President<\/li>\n<li>Legal documents<\/li>\n<li>Stationery watermark or other media sponsored by the Office of the President<\/li>\n<\/ul>\n<p>For digital versions of the seal, contact the <a href=\"https:\/\/www.wisconsin.edu\/offices\/office-of-university-relations\/strategic-communication\/\">Office of Public Affairs, Communications, and Branding<\/a>. Note that all uses of the seal are required to have approval from the Office of the President as well as University Relations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-no-border size-medium wp-image-170\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2022\/11\/blackseal-290x300.png\" alt=\"\" width=\"290\" height=\"300\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2022\/11\/blackseal-290x300.png 290w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2022\/11\/blackseal.png 630w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<\/div>\n\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":0,"parent":21,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry","cfct-can-haz-build"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":40,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":734,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/63\/revisions\/734"}],"up":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}