{"id":46,"date":"2021-03-15T10:46:07","date_gmt":"2021-03-15T15:46:07","guid":{"rendered":"https:\/\/www.wisconsin.edu\/brand-style-guide\/?page_id=46"},"modified":"2023-12-20T13:38:19","modified_gmt":"2023-12-20T19:38:19","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\n\t\t\t\t\t<div id=\"cfct-build-46\" class=\"cfct-build grid\">\n\t\t\t\t\t\t\n\t\t\t\t\t<div id=\"cfct-row-9e1f2a774c7fab4e1fb8be3ff10fe411\" class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-3 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-module-loop-subpages\">\n\t\t\t\t<div class=\"\"><div class=\"cfct-mod-content menu-cfct-module-81c099ffab5964d949e8a4859ad29ab6-container\">\n    <nav >\n        \n\t\t\t\t\t<ul class=\"cfct-module-loop-subpages menu nav\">\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/logo-mark-seal\/\">Brand Graphics<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/colors\/\">Brand Colors<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/typography\/\">Typography<\/a><\/li>\n\t\t\t\n\t\t\t\t\t<\/ul><!-- \/cfct-module-loop-subpages menu nav -->    <\/nav>\n<\/div>\n<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t<div class=\"col-md-9\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-md-12 cfct-block\">\n\t\t\t<div class=\"cfct-module uwsa-rich-text img-no-border img-no-margin\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><div class=\"cfct-module uwsa-rich-text\">\n<div class=\"cfct-mod-content copy\">\n<h2>Core Brand Typography<\/h2>\n<p>Universities of Wisconsin materials should use the font choices listed on this page unless otherwise approved by the Office of Public Affairs and Communications.<\/p>\n<h2>Logo and Heading Fonts<\/h2>\n<p>The Universities of Wisconsin Logo is created with <a href=\"https:\/\/fonts.adobe.com\/fonts\/proxima-nova\">Proxima Nova<\/a> and <a href=\"https:\/\/fonts.adobe.com\/fonts\/ff-ernestine?\">Ernestine Pro<\/a>. These fonts can be used for headings and titles. They are available in the Adobe Creative Cloud font library.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-608 size-full\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-5-e1699652195216.png\" alt=\"\" width=\"867\" height=\"580\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-5-e1699652195216.png 867w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-5-e1699652195216-300x201.png 300w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-5-e1699652195216-768x514.png 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/p>\n<h2>Body Copy and Alternate Heading Fonts<\/h2>\n<\/div>\n<p>Open Sans can be used for body copy. <strong>Do not<\/strong> use Bitter as body copy.<\/p>\n<p>Open Sans and Bitter can be used for headings.<\/p>\n<p>Open Sans and Bitter will be installed on all UWSA computers. If you do not have these fonts installed \u2013 or if you want them for your home computer \u2013 download \u00a0<a href=\"https:\/\/fonts.google.com\/specimen\/Open+Sans\">Open Sans<\/a> and <a href=\"https:\/\/fonts.google.com\/specimen\/Bitter\">Bitter<\/a> fonts for free from Google Fonts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-607 size-full\" src=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-6-e1699652220237.png\" alt=\"\" width=\"873\" height=\"571\" srcset=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-6-e1699652220237.png 873w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-6-e1699652220237-300x196.png 300w, https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-content\/uploads\/sites\/300\/2023\/11\/FFArtboard-6-e1699652220237-768x502.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/p>\n<\/div>\n<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-md-6 cfct-block\"><\/div><div class=\"col-md-6 cfct-block\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row\"><div class=\"col-md-3 cfct-block\"><\/div><div class=\"col-md-9 cfct-block\"><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":0,"parent":21,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46","page","type-page","status-publish","hentry","cfct-can-haz-build"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":42,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/46\/revisions"}],"predecessor-version":[{"id":758,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/46\/revisions\/758"}],"up":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/media?parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}