{"id":21,"date":"2024-09-09T08:00:11","date_gmt":"2024-09-09T13:00:11","guid":{"rendered":"https:\/\/www.wisconsin.edu\/brand-style-guide\/?page_id=21"},"modified":"2024-09-17T14:38:21","modified_gmt":"2024-09-17T19:38:21","slug":"visual-identity","status":"publish","type":"page","link":"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/","title":{"rendered":"Visual Identity"},"content":{"rendered":"\n\t\t\t\t\t<div id=\"cfct-build-21\" class=\"cfct-build grid\">\n\t\t\t\t\t\t<div class=\"row\"><div class=\"col-md-12 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-notice\">\n\t\t\t\t<div class=\"alert alert-info cfct-mod-content\"><h4>New Brand, New Look: Universities of Wisconsin<\/h4>\n<p>Our new &#8220;<strong>Universities of Wisconsin<\/strong>&#8221; brand<\/a> replaces the &#8220;University of Wisconsin System&#8221; as the preferred way to describe our universities. This new brand reinforces the  Universities of Wisconsin constellation of 13 Universities.<\/p>\n<p>Our new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, will help you adopt this new brand in your communication.<\/p>\n<p>If you have questions, please <a href=\"mailto:universityrelations@wisconsin.edu\">email the Office of Public Affairs, Communications &amp; Branding<\/a>.<\/p>\n<\/div>\n\t\t\t<\/div><\/div><\/div><div class=\"row\"><div class=\"col-md-3 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-module-loop-subpages\">\n\t\t\t\t<div class=\"\"><div class=\"cfct-mod-content menu-cfct-module-dcbd953a05561712a9d40ca3a1af5737-container\">\n    <nav >\n        \n\t\t\t\t\t<ul class=\"cfct-module-loop-subpages menu nav\">\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/logo-mark-seal\/\">Brand Graphics<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/colors\/\">Brand Colors<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/typography\/\">Typography<\/a><\/li>\n\t\t\t\n\t\t\t\t\t<\/ul><!-- \/cfct-module-loop-subpages menu nav -->    <\/nav>\n<\/div>\n<\/div>\n\t\t\t<\/div><\/div><div class=\"col-md-9 cfct-block\">\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><p class=\"lead\">Key components of the visual identity of the Universities of Wisconsin core brand are graphics, colors, and typography. The brand graphics, including the logo, mark, and seal, play a vital role in representing the Universities of Wisconsin as a whole, including the Board of Regents and Office of the President.<\/p>\n<p>The Universities of Wisconsin graphics &#8211; including the logo, mark, word mark, constellation map, and seal &#8211; are the property of the UW System Administration and the Board of Regents. Any use by organizations not directly involved with the Universities of Wisconsin must receive approval from the <a href=\"https:\/\/www.wisconsin.edu\/offices\/university-relations\/strategic-communication\/\">Office of Public Affairs, Communications &amp; Branding<\/a>.<\/p>\n<\/div>\n\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry","cfct-can-haz-build"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":30,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21\/revisions\/760"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}