{"id":21,"date":"2024-09-09T08:00:11","date_gmt":"2024-09-09T13:00:11","guid":{"rendered":"https:\/\/www.wisconsin.edu\/brand-style-guide\/?page_id=21"},"modified":"2026-06-04T09:37:07","modified_gmt":"2026-06-04T14:37:07","slug":"visual-identity","status":"publish","type":"page","link":"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/","title":{"rendered":"Visual Identity"},"content":{"rendered":"\n\t\t\t\t\t<div id=\"cfct-build-21\" class=\"cfct-build grid\">\n\t\t\t\t\t\t<div class=\"row\"><div class=\"col-md-12 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-notice\">\n\t\t\t\t<div class=\"alert alert-info cfct-mod-content\"><h4>New Brand, New Look: Universities of Wisconsin<\/h4>\n<p>Our new &#8220;<strong>Universities of Wisconsin<\/strong>&#8221; brand<\/a> replaces the &#8220;University of Wisconsin System&#8221; as the preferred way to describe our universities. This new brand reinforces the  Universities of Wisconsin constellation of 13 Universities.<\/p>\n<p>Our new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, will help you adopt this new brand in your communication.<\/p>\n<p>If you have questions, please <a href=\"mailto:universityrelations@wisconsin.edu\">email the Office of Public Affairs, Communications &amp; Branding<\/a>.<\/p>\n<\/div>\n\t\t\t<\/div><\/div><\/div><div class=\"row\"><div class=\"col-md-3 cfct-block\">\n\t\t\t<div class=\"cfct-module cfct-module-loop-subpages\">\n\t\t\t\t<div class=\"\"><div class=\"cfct-mod-content menu-cfct-module-dcbd953a05561712a9d40ca3a1af5737-container\">\n    <nav >\n        \n\t\t\t\t\t<ul class=\"cfct-module-loop-subpages menu nav\">\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/logo-mark-seal\/\">Brand Graphics<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/colors\/\">Brand Colors<\/a><\/li>\n\t\t\t\t\t\t<li ><a href=\"https:\/\/www.wisconsin.edu\/brand-style-guide\/visual-identity\/typography\/\">Typography<\/a><\/li>\n\t\t\t\n\t\t\t\t\t<\/ul><!-- \/cfct-module-loop-subpages menu nav -->    <\/nav>\n<\/div>\n<\/div>\n\t\t\t<\/div><\/div><div class=\"col-md-9 cfct-block\">\n\t\t\t<div class=\"cfct-module uwsa-rich-text\">\n\t\t\t\t<div class=\"cfct-mod-content copy\"><p class=\"lead\">Key components of the visual identity of the Universities of Wisconsin core brand are graphics, colors, and typography. The brand graphics, including the logo, mark, and seal, play a vital role in representing the Universities of Wisconsin as a whole, including the Board of Regents and Office of the President.<\/p>\n<p>The Universities of Wisconsin graphics &#8211; including the logo, mark, word mark, constellation map, and seal &#8211; are the property of the Universities of Wisconsin Administration and the Board of Regents. Any use by organizations not directly involved with the Universities of Wisconsin must receive approval from the <a href=\"https:\/\/www.wisconsin.edu\/offices\/university-relations\/strategic-communication\/\">Office of Public Affairs, Communications &amp; Branding<\/a>.<\/p>\n<\/div>\n\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry","cfct-can-haz-build"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":31,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":822,"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/pages\/21\/revisions\/822"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/brand-style-guide\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}