{"id":5480,"date":"2020-08-04T09:49:23","date_gmt":"2020-08-04T14:49:23","guid":{"rendered":"https:\/\/www.wisconsin.edu\/all-in-wisconsin-new\/?post_type=campus_story&p=5480"},"modified":"2020-08-04T09:49:23","modified_gmt":"2020-08-04T14:49:23","slug":"uw-la-crosse-alum-finds-success-and-ways-to-give-back-running-la-crosse-brewery","status":"publish","type":"campus_story","link":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/story\/uw-la-crosse-alum-finds-success-and-ways-to-give-back-running-la-crosse-brewery\/","title":{"rendered":"UW-La Crosse alum finds success \u2014 and ways to give back \u2014 running La Crosse brewery"},"content":{"rendered":"
\"Photo<\/a>
Tami Plourde, \u201998, is a psychology major and English minor turned brewer. Plourde credits those studies at UWL for her success as being part owner of Pearl Street Brewing Co., a craft brewery in La Crosse.<\/figcaption><\/figure>\n

La Crosse has a long history of breweries since its founding in the mid-1800s \u2014 Gund, Heileman and City, to name a few. For long-time craft beer enthusiasts, there\u2019s a new keg on the block. And a UWL alum is at the helm.<\/p>\n

Tami Plourde, \u201998, is a psychology major and English minor turned brewer. She credits those studies for her success with Pearl Street Brewing Co.<\/p>\n

Plourde is part owner, along with director of marketing and sales for the brewery that opened in 1999. The English minor got copywriting experience working remotely from La Crosse for a Minneapolis design firm during college.<\/p>\n

\u201cI got a lot of experience writing copy for MSP Design Firm and worked with clients such as 3-M and learned a lot about marketing and creativity,\u201d she explains. \u201cI still use those skills today.\u201d<\/p>\n

The Lakeville, Minnesota, native says her psychology major helps her understand people \u2014 and to some extent predict buying habits and trends.<\/p>\n

\u201cI\u2019m very interested in sales and marketing and promotion and both of those things are very essential skills in the craft brewing industry,\u201d Plourde explains. \u201cThe rest is a little touch of fate and a lot of life leading me down the path.\u201d<\/p>\n

More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La Crosse has a long history of breweries since its founding in the mid-1800s \u2014 Gund, Heileman and City, to name a few. For long-time craft beer enthusiasts, there\u2019s a new keg on the block. And a UWL alum is at the helm. Tami Plourde, \u201998, is a psychology major and English minor turned brewer. […]<\/p>\n","protected":false},"author":15,"featured_media":5483,"comment_status":"closed","ping_status":"closed","template":"","institution":[104],"story_category":[],"class_list":["post-5480","campus_story","type-campus_story","status-publish","has-post-thumbnail","hentry","institution-uw-la-crosse"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story\/5480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/types\/campus_story"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/comments?post=5480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media\/5483"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media?parent=5480"}],"wp:term":[{"taxonomy":"institution","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/institution?post=5480"},{"taxonomy":"story_category","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/story_category?post=5480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}