{"id":3105,"date":"2016-01-29T15:10:17","date_gmt":"2016-01-29T21:10:17","guid":{"rendered":"http:\/\/www.wisconsin.edu\/for-wisconsin\/?post_type=campus_story&p=3105"},"modified":"2016-01-29T15:10:17","modified_gmt":"2016-01-29T21:10:17","slug":"would-be-entrepreneur-gets-training-she-needs-at-uw-milwaukee","status":"publish","type":"campus_story","link":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/story\/would-be-entrepreneur-gets-training-she-needs-at-uw-milwaukee\/","title":{"rendered":"Would-be entrepreneur gets training she needs at UW-Milwaukee"},"content":{"rendered":"
\"Tammy<\/a>
Tammy Imme dreamed of owning her own child care center, rather than managing ones owned by others. UWM\u2019s Small Business Development Center gave her the practical skills she needed to launch and then expand her business. UWM Photo\/Derek Rickert<\/figcaption><\/figure>\n

While running child care centers owned by others, Tammy Imme often dreamed of owning her own business, but it wasn\u2019t until her husband lost his job that the New Berlin resident decided to take the plunge.<\/p>\n

\u201cThat was the moment where we decided to do something bigger,\u201d Imme said.<\/p>\n

Working for a large, national chain of child care centers, as well as a locally owned center had given Imme a deep understanding of the day-to-day operations of child care centers. She knew how to manage staff and supplies, communicate with parents and families and develop connections with schools and suppliers in the area. But she had never drawn up a budget, done a financial forecast or created a business plan.<\/p>\n

Imme understood she needed to acquire these skills somewhere, but enrolling in school again didn\u2019t seem feasible when she was working full-time. Enter the University of Wisconsin-Milwaukee (UWM) Small Business Development Center. Students in its Entrepreneurial Training Program meet in the evening, usually once a week.<\/p>\n

Jason Mueller, the program manager for the Small Business Development Center, said the program is designed to help entrepreneurs through the start-up process, but it can help existing businesses as well.<\/p>\n

\u201cReally, we help people start up and grow,\u201d Mueller said.<\/p>\n

Imme and her husband both enrolled in the program. The councilors and instructors taught her how to budget and track expenses and create a business plan for what would become Apple Ridge Academy, which serves children from infancy to 12 years old.<\/p>\n

\u201cI could not have done it without them,\u201d said Imme who still uses some of the program\u2019s spreadsheets to keep track of her business\u2019s finances.<\/p>\n

She met business owners who had successfully gone through the program and got their advice. She learned the importance of having a pragmatic financial approach\u00a0to the critical first year of business and that having adequate reserves may determine whether a business sinks or swims.<\/p>\n

\u201cThey told us the seed money you need for a start-up is really three times what you think,\u201d Imme said.<\/p>\n

The program also included instruction on financing, which helped Imme when she her first loan from the Wisconsin Women\u2019s Business Initiative Corp.<\/p>\n

She used that money to lease and renovate a building in New Berlin. UWM\u2019s Small Business Development Center helped her there as well, teaching her how to figure out which classrooms presented the best options for initial repairs based on Wisconsin rules governing teacher, child and space ratios.<\/p>\n

\u201cThey really help you drill down to the basics of what you absolutely have to have,\u201d Imme said. And the center is available to students even after they finish their program. \u201cYou have the support if you need it.\u201d<\/p>\n

Imme opened a second location in Brookfield last year, and it is quickly nearing capacity. She said she\u2019d like to pay off her loans and buy both buildings before doing additional renovations to expand.<\/p>\n

Growing in a smart way is another thing she learned at UWM. On her own, \u201cI just would not have known what to do,\u201d Imme said.<\/p>\n

By Graham Kilmer<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

While running child care centers owned by others, Tammy Imme often dreamed of owning her own business, but it wasn\u2019t until her husband lost his job that the New Berlin resident decided to take the plunge. \u201cThat was the moment where we decided to do something bigger,\u201d Imme said. Working for a large, national chain […]<\/p>\n","protected":false},"author":15,"featured_media":3112,"comment_status":"closed","ping_status":"closed","template":"","institution":[107],"story_category":[],"class_list":["post-3105","campus_story","type-campus_story","status-publish","has-post-thumbnail","hentry","institution-uw-milwaukee"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story\/3105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/types\/campus_story"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/comments?post=3105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media\/3112"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media?parent=3105"}],"wp:term":[{"taxonomy":"institution","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/institution?post=3105"},{"taxonomy":"story_category","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/story_category?post=3105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}