{"id":303,"date":"2012-11-06T16:39:29","date_gmt":"2012-11-06T22:39:29","guid":{"rendered":"http:\/\/www.uwpowerswi.com\/?p=303"},"modified":"2015-04-22T13:15:28","modified_gmt":"2015-04-22T18:15:28","slug":"startup-company-strives-to-improve-wheelchair-mobility","status":"publish","type":"campus_story","link":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/story\/startup-company-strives-to-improve-wheelchair-mobility\/","title":{"rendered":"Startup company strives to improve wheelchair mobility"},"content":{"rendered":"<p>To say University of Wisconsin-Parkside Chancellor Debbie Ford is enthusiastic about the potential value of Procubed LLC to students, the university, and the region&#8217;s economy would be an understatement. The start-up mechanical engineering firm is settling into temporary space at the Ralph Jaeschke Solutions for Economic Growth (SEG) Center with plans to build a better wheelchair drive system. Those plans include valuable first-hand experience for a team of UW-Parkside students.<\/p>\n<p>&#8220;Our wheelchair is better at going up steep angles than anyone else&#8217;s [design],&#8221; Procubed President Jim Maerzke told Ford as he explained the testing equipment the company has moved into Molinaro Hall. &#8220;We&#8217;ll be testing the stability of wheelchairs&#8211;testing current designs as a base for comparing our own design to theirs.&#8221;<\/p>\n<p>Maerzke and fellow UW-Parkside graduate and Procubed partner Chris Baugher have set up test machinery that involves a series of ramps, pulleys, and levers to perfect the drive system of their prototype. A trio of student teams, led by Marketing Professor Peter Knight, is working with Procubed on engineering, business management, and the successful marketing of this better form of conveyance.<\/p>\n<p>&#8220;Are you building the test equipment?&#8221; Ford asked Maerzke.<\/p>\n<p>&#8220;Yes. There is no standard test equipment for determining the stability of a wheelchair design,&#8221; Maerzke said. &#8220;That&#8217;s good for us because that means we get to set the test standards.&#8221;<\/p>\n<p>Earlier this year, Procubed was one of several small southeastern Wisconsin companies that received a Wisconsin Small Company Advancement Program (WiSCAP) grant from the WiSys Technology Foundation through UW-Parkside. The companies are conducting research and development on innovative new products and involving UW-Parkside faculty and students in their business and R&amp;D efforts.<\/p>\n<p>&#8220;This is going to be a unique experience for our students&#8211;people like Sean Flatley, Jose Castillo, and Wei Liu who were with us today,&#8221; Ford said. &#8220;When Procubed is successful, it would mean jobs for students like Sean, Jose, and Wei, and many other people in the area.&#8221;<\/p>\n<p>Procubed is currently working from temporary space in the SEG Center. The company moves into its long-term R&amp;D facilities in Molinaro Hall during spring semester.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To say University of Wisconsin-Parkside Chancellor Debbie Ford is enthusiastic about the potential value of Procubed LLC to students, the university, and the region&#8217;s economy would be an understatement. The start-up mechanical engineering firm is settling into temporary space at the Ralph Jaeschke Solutions for Economic Growth (SEG) Center with plans to build a better [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2624,"comment_status":"closed","ping_status":"open","template":"","institution":[105],"story_category":[],"class_list":["post-303","campus_story","type-campus_story","status-publish","has-post-thumbnail","hentry","institution-uw-parkside"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/types\/campus_story"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/comments?post=303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media\/2624"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"institution","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/institution?post=303"},{"taxonomy":"story_category","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/story_category?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}