{"id":1277,"date":"2013-07-24T16:12:14","date_gmt":"2013-07-24T21:12:14","guid":{"rendered":"http:\/\/www.uwpowerswi.com\/?p=1277"},"modified":"2015-04-10T12:06:52","modified_gmt":"2015-04-10T17:06:52","slug":"uw-whitewater-professor-designs-innovative-logos-for-entrepreneurs","status":"publish","type":"campus_story","link":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/story\/uw-whitewater-professor-designs-innovative-logos-for-entrepreneurs\/","title":{"rendered":"UW-Whitewater professor designs innovative logos for entrepreneurs"},"content":{"rendered":"

A logo is more than just a way to identify a company. It represents the brand, character and values of a business.<\/p>\n

With the help of a talented designer, four regional businesses affiliated with UW-Whitewater are identifying themselves with creative logos that have won international recognition.<\/p>\n

The logos were created by Ren\u00e9e Melton, an associate professor of graphic design who provides professional assistance to the fledgling enterprises at the Whitewater Innovation Center.<\/p>\n

\u201cIt\u2019s really exciting to watch these businesses grow,\u2019\u2019 said Melton.\u00a0 She is among faculty members who serve as business mentors through the Whitewater Incubation Program.<\/p>\n

Melton\u2019s designs have been chosen by international judges from about 35,000 entries to be featured in \u201cLogoLounge 8: International Identities by Leading Designers.\u201d About 2,000 logos were chosen for the book, which will be published next year and is highly regarded by graphic designers.<\/p>\n

\"Strive<\/a>One logo was created for Strive, a mobile app developed by Professor Choton Basu and his new company, Slipstream. The application links community recreation activities with social media.<\/p>\n

\u201cWe didn\u2019t want to look too corporate but at the same time we wanted to look professional,\u2019\u2019 said Basu, who is director of UW-Whitewater\u2019s Global Business Resource Center and an associate professor of information technology and business education.<\/p>\n

He said Melton\u2019s \u201cmagic\u201d produced a perfect logo: a high-tech S that captures movement and fluidity, with overlapping colors reflecting the connections people make through the app.<\/p>\n

\u201cThe logo has become very much a part of who we are,\u2019\u2019 Basu said. Students are having fun representing the logo with a hand signal and sharing it on social media to promote the new company.<\/p>\n

\"MobCraft<\/a>Another logo was created for MobCraft Beer, a Madison brewery that uses crowdsourcing to choose which craft beers it will produce.\u00a0 The business was founded by Henry Schwartz and Giotto Troia, entrepreneurs who graduated in 2011 and 2012, respectively, from the College of Business and Economics.<\/p>\n

A good logo is essential to a business because \u201cit\u2019s the first thing that people look at,\u2019\u2019 Schwartz said. Melton\u2019s design, which features speech bubbles intersecting in a beer glass, is \u201cso cool\u201d that people are buying T-shirts with the image, he said.<\/p>\n

Melton\u2019s other winning logos were created for Pangea, the campus nonprofit that offers mapping solutions to clients, and Munify Mobile, a startup founded by Chris Brooks, a 2011 graduate, that offers apps to allow people to report nuisances to the appropriate municipality.<\/p>\n

Basu said the professional logos reflect the valuable help new businesses receive from the Whitewater Incubation Program at Whitewater University Technology Park.<\/p>\n

\u201cWithout a program like this, a lot of the great ideas from students and faculty and industry would have no place to go,\u2019\u2019 he said. \u201cIt really brings education and business together.\u201d<\/p>\n

\"Ren\u00e9e<\/a>
Ren\u00e9e Melton<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A logo is more than just a way to identify a company. It represents the brand, character and values of a business. With the help of a talented designer, four regional businesses affiliated with UW-Whitewater are identifying themselves with creative logos that have won international recognition. The logos were created by Ren\u00e9e Melton, an associate […]<\/p>\n","protected":false},"author":15,"featured_media":2370,"comment_status":"closed","ping_status":"closed","template":"","institution":[84],"story_category":[],"class_list":["post-1277","campus_story","type-campus_story","status-publish","has-post-thumbnail","hentry","institution-uw-whitewater"],"_links":{"self":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story\/1277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/campus_story"}],"about":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/types\/campus_story"}],"author":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/comments?post=1277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media\/2370"}],"wp:attachment":[{"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/media?parent=1277"}],"wp:term":[{"taxonomy":"institution","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/institution?post=1277"},{"taxonomy":"story_category","embeddable":true,"href":"https:\/\/www.wisconsin.edu\/all-in-wisconsin\/wp-json\/wp\/v2\/story_category?post=1277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}