Tourism

Tourism is a strong driver of Wisconsin’s economy. From preserving Wisconsin’s natural resources to hosting national events in partnership with local communities, our students and faculty are helping to boost Wisconsin as a tourist destination.

  1. UW-La Crosse alum finds calling as museum marketer

    Photo of Sean Mobley, '12, a social media and content specialist for the Museum of Flight in Seattle. As a student at UW-La Crosse, Mobley recorded podcasts in his residence hall using a Guitar Hero microphone — experience that has come in handy throughout his career.

    October 4, 2021

    Sean Mobley came to UWL to study engineering — his first step toward a career designing roller coasters for Walt Disney World.    But there was one problem: Mobley hated calculus.  […]

  2. Kwik quip: UW-La Crosse alum is the witty voice behind Wisconsin’s favorite convenience store

    Photo of Paige Forde, UWL ’19, is the witty voice behind Kwik Trip’s social media accounts. In recent years, Kwik Trip’s brand has evolved into a symbol for the Midwestern way of life — in part thanks to effective use of marketing and social media.

    August 18, 2021

    Every time a rainbow appears over a Wisconsin town, the messages start rolling in. “People love sending us photos of Kwik Trip at the end of a rainbow. We’ll get […]

  3. UW-Platteville alumna creates The Midwest Girl brand

    From left: Photo of Marissa (Droessler) Hoffmann and Marah Odgers.

    July 26, 2021

    Never forget where you come from is the ongoing theme running through The Midwest Girl, a Dubuque, Iowa T-shirt brand founded by University of Wisconsin-Platteville alumna Marissa (Droessler) Hoffmann and her […]

  4. Titan tending the timeline: How UW Oshkosh helped shape the new Marvel series ‘Loki’

    Photo of scene from new Marvel series with actor Owen Wilson at right as Mobius, a character physically resembling UW Oshkosh alum Mark Gruenwald (inset), who had a storied career at Marvel Comics until he died unexpectedly in 1996.

    July 13, 2021

    Marvel fans in Wisconsin checking out the new Disney+ series Loki likely perked up when the second episode opened at a 1985 renaissance fair in Oshkosh. The new series debuted June […]

  5. UW-La Crosse archaeology students help unearth northern Wisconsin tribe’s history

    Photo of UWL students Miles Martinez, left, and Lauren Brewer documenting archaeological materials in the UWL Archaeology Lab during the spring 2021 semester.

    March 21, 2021

    A Native American pageant that brought thousands of tourists to Wisconsin’s Apostle Islands a century ago is, again, taking the stage – this time for UW-La Crosse students. The students […]

  6. UW-Platteville, UW-Stout to offer associate’s degree in hospitality and tourism

    Photo of UW-Platteville Baraboo Sauk County campus, where a new associate’s degree in hospitality and tourism will be offered, a partnership between UW-Platteville and UW-Stout.

    December 10, 2020

    To further serve the needs of employees and employers in Southwest Wisconsin, UW-Platteville and UW-Stout will form a partnership starting in Fall 2021 – offering a new associate’s degree in […]

  7. UW-Parkside professor and students help showcase local businesses

    Screenshot of The Root Magazine, created by UW-Parkside Professor Kristen Bartel and her digital photography students in support of local businesses

    April 1, 2020

    UW-Parkside students in Professor Kristen Bartel’s digital photography class recently partnered with downtown Racine businesses to create The Root Magazine. In the new publication, which is named after the city’s […]

  8. UW-La Crosse helping grow Wisconsin tourism

    Photo of Ross Ramsey, who appreciates the small class sizes and interaction with faculty of UW-La Crosse’s tourism emphasis. He hopes to land an internship either at a Wisconsin convention and visitors bureau, or a Midwestern amusement park.

    June 15, 2018

    Twenty years ago when you thought of Wisconsin tourism, you probably thought of the Wisconsin Dells. Now it’s a statewide business that generates an estimated $20 billion each year, along […]

  9. Dedicated to serving students: Longtime UW-Stout hospitality professor honored by national organization

    Phil McGuirk, a professor in UW-Stout’s School of Hospitality Leadership.

    May 10, 2017

    Menomonie, Wis. — Professor Phil McGuirk was in his element in February when the Club Managers Association of America kicked off its annual conference in Orlando. He was surrounded by […]

  10. UW-Stout hosted state and national Science Olympiad

    May 27, 2016

    An event that bills itself as the Nation’s Most Exciting K-12 Science Competition came to UW-Stout twice in seven weeks, first featuring students from around the state and then from […]

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