Tourism

Tourism is a strong driver of Wisconsin’s economy. From preserving Wisconsin’s natural resources to hosting national events in partnership with local communities, our students and faculty are helping to boost Wisconsin as a tourist destination.

  1. UW-River Falls to offer international dual degree program, partners with university in the Netherlands

    Photo of Jake Sailer of Sailer’s Food Market and Meat Processing in Elmwood discussing the balancing act between producing new and unique food products while maintaining a reliable supply of successfully branded products.

    January 5, 2022

    The UW System Board of Regents has approved a new undergraduate Bachelor of Science program in international food operations management at the University of Wisconsin-River Falls (UWRF). This is a […]

  2. UW-Milwaukee history alum forges cultural connections at Luxembourg museum

    Photo of UWM history alumna Serena Stuettgen holding up an artifact from the archives at the Luxembourg American Cultural Society museum, where she is a curator. (Photo courtesy of Serena Stuettgen)

    December 23, 2021

    The only thing that Serena Stuettgen knew about Luxembourg was that it was a small country in Europe. Even so, she applied as a curator at the Luxembourg American Cultural Society […]

  3. UW-Stevens Point experts researching solutions for disposal of CWD-infected deer

    Photo of five compost bins being used in the CWD composting research in Central Wisconsin.

    December 7, 2021

    One of the challenges in dealing with chronic wasting disease, a fatal brain infection in deer, elk, moose, reindeer and caribou, is the disposal of infected animals. A team of […]

  4. UW-La Crosse alum finds calling as museum marketer

    Photo of Sean Mobley, '12, a social media and content specialist for the Museum of Flight in Seattle. As a student at UW-La Crosse, Mobley recorded podcasts in his residence hall using a Guitar Hero microphone — experience that has come in handy throughout his career.

    October 4, 2021

    Sean Mobley came to UWL to study engineering — his first step toward a career designing roller coasters for Walt Disney World.    But there was one problem: Mobley hated calculus.  […]

  5. Kwik quip: UW-La Crosse alum is the witty voice behind Wisconsin’s favorite convenience store

    Photo of Paige Forde, UWL ’19, is the witty voice behind Kwik Trip’s social media accounts. In recent years, Kwik Trip’s brand has evolved into a symbol for the Midwestern way of life — in part thanks to effective use of marketing and social media.

    August 18, 2021

    Every time a rainbow appears over a Wisconsin town, the messages start rolling in. “People love sending us photos of Kwik Trip at the end of a rainbow. We’ll get […]

  6. UW-Platteville alumna creates The Midwest Girl brand

    From left: Photo of Marissa (Droessler) Hoffmann and Marah Odgers.

    July 26, 2021

    Never forget where you come from is the ongoing theme running through The Midwest Girl, a Dubuque, Iowa T-shirt brand founded by University of Wisconsin-Platteville alumna Marissa (Droessler) Hoffmann and her […]

  7. Titan tending the timeline: How UW Oshkosh helped shape the new Marvel series ‘Loki’

    Photo of scene from new Marvel series with actor Owen Wilson at right as Mobius, a character physically resembling UW Oshkosh alum Mark Gruenwald (inset), who had a storied career at Marvel Comics until he died unexpectedly in 1996.

    July 13, 2021

    Marvel fans in Wisconsin checking out the new Disney+ series Loki likely perked up when the second episode opened at a 1985 renaissance fair in Oshkosh. The new series debuted June […]

  8. UW-La Crosse archaeology students help unearth northern Wisconsin tribe’s history

    Photo of UWL students Miles Martinez, left, and Lauren Brewer documenting archaeological materials in the UWL Archaeology Lab during the spring 2021 semester.

    March 21, 2021

    A Native American pageant that brought thousands of tourists to Wisconsin’s Apostle Islands a century ago is, again, taking the stage – this time for UW-La Crosse students. The students […]

  9. UW-Platteville, UW-Stout to offer associate’s degree in hospitality and tourism

    Photo of UW-Platteville Baraboo Sauk County campus, where a new associate’s degree in hospitality and tourism will be offered, a partnership between UW-Platteville and UW-Stout.

    December 10, 2020

    To further serve the needs of employees and employers in Southwest Wisconsin, UW-Platteville and UW-Stout will form a partnership starting in Fall 2021 – offering a new associate’s degree in […]

  10. UW-Parkside professor and students help showcase local businesses

    Screenshot of The Root Magazine, created by UW-Parkside Professor Kristen Bartel and her digital photography students in support of local businesses

    April 1, 2020

    UW-Parkside students in Professor Kristen Bartel’s digital photography class recently partnered with downtown Racine businesses to create The Root Magazine. In the new publication, which is named after the city’s […]

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