Tourism

Tourism is a strong driver of Wisconsin’s economy. From preserving Wisconsin’s natural resources to hosting national events in partnership with local communities, our students and faculty are helping to boost Wisconsin as a tourist destination.

  1. I want that mattress! UW-Parkside professor mentoring former student’s start-up business

    Photo of UW-Parkside Professor Abey Kuruvilla and MBA operations class

    July 1, 2022

    Picture this: You spend a few days away from home at an Airbnb, hotel or Vrbo. After a couple of restful nights, you realize how much you like … the […]

  2. UW-Eau Claire art students collaborate with local business on welding project

    Photo of UW-Eau Claire student welding

    June 7, 2022

     As Brittany Harp puts the finishing touches on her metal sculpture — a creation made with shapes and colors to represent the sun — the University of Wisconsin-Eau Claire […]

  3. Still running: Agreements keep WIAA state track meet at UWL

    Photo of the WIAA State High School Track & Field Meet, which brings thousands to the La Crosse area each spring. This was the event in 2019. The WIAA has agreed to five-year contracts with UWL and Explore La Crosse to host the State Track and Field Championships in La Crosse through 2026.

    June 3, 2022

    The Wisconsin Interscholastic Athletic Association agreed to five-year contracts with the University of Wisconsin-La Crosse and Explore La Crosse to host the State Track and Field Championships in La Crosse through […]

  4. UW-River Falls: Food Ready Space opens at St. Croix Valley Business Incubator Center

    Photo of Myron Marko, a UWRF alum who graduated in May 2021, is renting one of the Food Ready Spaces for his business Holy Donuts.

    May 4, 2022

    When the new 3,000-square-foot Food Ready Space opened in February at the St. Croix Valley Business Incubation Center, it required no marketing before all seven spaces were filled with entrepreneurs […]

  5. Leader of the Pack: Brian Gutekunst’s path from UW-La Crosse to general manager in Titletown

    Photo of UW-La Crosse alum Brian Gutekunst, who is entering his fifth season as general manager of the Green Bay Packers. His time at UWL, including a stint as a student assistant football coach, was crucial to his development as a talent evaluator. PHOTO CREDIT: Evan Siegle, packers.com

    May 3, 2022

    In 1994, a shoulder injury seemed to spell the end of Brian Gutekunst’s time with the UW-La Crosse football team.  Coach Roger Harring had other ideas.  “It was evident my […]

  6. UW-River Falls to offer international dual degree program, partners with university in the Netherlands

    Photo of Jake Sailer of Sailer’s Food Market and Meat Processing in Elmwood discussing the balancing act between producing new and unique food products while maintaining a reliable supply of successfully branded products.

    January 5, 2022

    The UW System Board of Regents has approved a new undergraduate Bachelor of Science program in international food operations management at the University of Wisconsin-River Falls (UWRF). This is a […]

  7. UW-Milwaukee history alum forges cultural connections at Luxembourg museum

    Photo of UWM history alumna Serena Stuettgen holding up an artifact from the archives at the Luxembourg American Cultural Society museum, where she is a curator. (Photo courtesy of Serena Stuettgen)

    December 23, 2021

    The only thing that Serena Stuettgen knew about Luxembourg was that it was a small country in Europe. Even so, she applied as a curator at the Luxembourg American Cultural Society […]

  8. UW-Stevens Point experts researching solutions for disposal of CWD-infected deer

    Photo of five compost bins being used in the CWD composting research in Central Wisconsin.

    December 7, 2021

    One of the challenges in dealing with chronic wasting disease, a fatal brain infection in deer, elk, moose, reindeer and caribou, is the disposal of infected animals. A team of […]

  9. UW-La Crosse alum finds calling as museum marketer

    Photo of Sean Mobley, '12, a social media and content specialist for the Museum of Flight in Seattle. As a student at UW-La Crosse, Mobley recorded podcasts in his residence hall using a Guitar Hero microphone — experience that has come in handy throughout his career.

    October 4, 2021

    Sean Mobley came to UWL to study engineering — his first step toward a career designing roller coasters for Walt Disney World.    But there was one problem: Mobley hated calculus.  […]

  10. Kwik quip: UW-La Crosse alum is the witty voice behind Wisconsin’s favorite convenience store

    Photo of Paige Forde, UWL ’19, is the witty voice behind Kwik Trip’s social media accounts. In recent years, Kwik Trip’s brand has evolved into a symbol for the Midwestern way of life — in part thanks to effective use of marketing and social media.

    August 18, 2021

    Every time a rainbow appears over a Wisconsin town, the messages start rolling in. “People love sending us photos of Kwik Trip at the end of a rainbow. We’ll get […]

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